Advertising Services Procurement : Supplier Ranking, Cost Structure, Engagement & Operating Model, Competitive Landscape
Advertising Services - Procurement Intelligence With the increased growth in the e-commerce sector, online shopping, the use of smartphones, penetration of OTT platforms, data-driven advertising and marketing services are on the rise. Companies are increasing their ad-tech spending to target a wider audience across different media formats and devices. Global advertising spending has increased by 22% in 2022. Other major factors driving the growth of the market are the rise in small businesses and digital companies that spend more on digital advertising. For instance, in 2022, China-based marketers have widely used global digital platforms to capture overseas customers. Many consumer-facing businesses such as Walmart, CVS Health Corp., and DoorDash Inc. are providing advertisers with multiple ways to reach customers using the data they have on shoppers’ purchases. Advertising Services Sourcing Intelligence Highlights The global advertising category is moderately consol...